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Oct. 17 - Oct. 22, 2004 |
Berlin's Loveparade Cancelled
Lack of sponsorship derails this year's event, but organizers hopeful for 2005
By Maic Oz
Originally Published: 2004-09-19
If you're still on the edge of your seats waiting to leave for Germany, all hope is lost. The cancellation of the Loveparade Berlin 2004 has now been confirmed. Despite several weeks of intensive negotiations and talks with potential sponsors, there is no funding in sight for this year's Loveparade. "We had to officially cancel this year's Loveparade. But with the support of the Senate of Berlin, we had then tried to stage the event nevertheless," said Fabian Lenz, General Manager of the Loveparade Berlin GmbH in Berlin today. "Unfortunately, all partners involved had to realize that at this point, funding, due to the high costs and the generally poor economic situation, is impossible. We therefore finalize and confirm the cancellation of the Loveparade Berlin 2004."
Prior to the talks, the Loveparade had tried for months to finance the event itself. "We have had intensive, confidential talks with current and new sponsors and have tried to find a financing since September 2003," said Fabian Lenz.
Since 2001, the Loveparade has not enjoyed the official status of a political demonstration. Due to those involved and additional costs, the event could not be staged with a balanced budget. The generally bad economic situation of the past years has also led to further losses in profits. "We thank the Senate of Berlin for its negotiations with sponsors, even though these efforts did not lead to the desired results," said Fabian Lenz.
"I regret the final cancellation of the Loveparade, particularly because of the hundreds of thousands of young people who were looking forward to the event. We had found a powerful, main sponsor, Samsung. Unfortunately, all other circumstances have prevented a general solution. We are glad that Samsung is prepared to commit itself to the success of next year's Loveparade. The Senate will be starting with its efforts for the Loveparade 2005 right away. We should now look ahead and use the time until next year," said Harald Wolf, Senator for Economic Affairs of the City of Berlin. He had managed the talks on behalf of the Berlin Senate.
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