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Jan 15,2006 - Jan 22,2006 |
21 - Living up to his reputation
Rudy Bratty takes his Friulian work ethic to heart when developing projects
By Antonio Maglio
Originally Published: 2002-12-22
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Rudy Bratty
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People from Friuli waste no words. Used to working hard, they prefer to have deeds speak for them. Even though he's a Canadian, Rudy Bratty is no exception because his father left him a legacy of passion for work and modesty.
Even if, when Rudy Bratty the lawyer enters the temples of finance on Bay Street, people stand up for him. I ask him: What is it that makes you proudest? And I'm expecting him to mention at least one of the buildings he built in Toronto, contributing to its transformation into a metropolis. Instead, he merely says: "The reputation I built by working hard since my youth."
Friulians are like this. It doesn't matter whether what they accomplished was big or small, whether it will make history or last only one day, because they do it with the same care. What matters to them is the respect a well-done job deserves.
Friulians rebuilt their region, devastated by an earthquake in 1976, within one year, but if you congratulate them for this accomplishment they'll reply: "What should we have done? Wait for years till someone else came and rebuilt our homes?" The reasoning is sound, and it gained the Friulians respect in Italy and abroad.
The project Bratty is currently working on is located on a wide area (14 acres) on Caledonia Road where the old Spar plant (aeronautical engineering) stood. The "Canadarm," the mobile mechanical arm mounted on space shuttles, was designed and built right here. Spar packed up and moved to Montreal's space centre, and Bratty bought the land in partnership with builder Murray Goldman, and had bulldozers raze the old factory.
Bratty intends to build a large centre for homebuilders and renovators. A sort of huge depot, where people who need to build, restructure, or finish a house can find all they need: doors, windows, bathroom fixtures, down to doorknobs and even to those specific screws needed to hang pictures from drywall. A project in line with the spirit of North American pioneers, used to build their own homes, but also with new European trends, since such supermarkets of DYO houses are beginning to also appear in Italy, France, Germany and the UK.
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